LMCC

LMA attracts some of the brightest marketing students around. This event was founded in 2009 and has been greatly expanding since. Last year over 70 delegates attended from universities across Ontario and we plan on explosive growth and we would like you to be a part of it.

Our mission for the Laurier Marketing Case Competition is to expand upon students’ classroom education and provide them with real-world insights from industry professionals. LMCC gives students the opportunity to network with top executives and gives sponsors the opportunity to meet future co-op interns while getting exposure around the Wilfrid Laurier Campus. LMCC will offer students a chance to work on a real world case to make executive decisions that will prepare them for the real world of marketing.

The students will be given the opportunity to present their solutions to a panel of  Laurier and UW professors and marketing business executives with prizes going to the top 3 teams and give-aways for all attendees.

Dress for the event is business formal.

Prizes

First Place Prize

- Certificate of recognition

- Gift certificates

- Lunch with Microsoft Marketing & Strategy Director

- Opportunity to present case recommendations to Marketing & Strategy Team and DPE

- Tour of Microsoft Canada

Second & Third Place Prizes

- Certificate of recognition

- Gift certificates

- Microsoft Arch Touch Mice

- And more!

Judges

Rishi Dhir, Operations Program Manager at Microsoft Canada

Reemah Khalid, Audience Marketing Manager at Microsoft Canada

Shirley Lichti, Marketing Instructor at Wilfrid Laurier University, Partner at Marketing Magic

Valerie Beyer, Online Marketing Specialist at University of Waterloo, past Sr.  Marketing Communications Specialist at Deire2Learn

Kathleen Yawny, Marketing & Strategy Associate at Microsoft Canada

Gary Storey, Market Research Specialist at First Pass Inteligence

Admission

There will be a $10 fee for all participants but LMA members get in for free. Money can be paid at promotional booths in the week leading up to event or at the door.

You can join in a team of 5 or go in as a free agent and be paired with others. Last year the winning team was made up of free agents. Contact us by email if there are issues with making a team of 5.

Important: Each Team member must signup for a ticket on this page.

For those with the CP102 exam in the morning. You can still attend the event but you must contact us so that you can be accomidated (you will still have the same amount of time as everyone else).

Schedule

9:30 am         Doors open

10:00 am       Opening remarks from organizers and sponsors

10:30 am       Case work begins for first group

12:30 pm       Catered Lunch

1:00 pm         Judging for first groups

3:20 pm         Final round judging for top 3

4:40 pm         Keynote speaker

5:00 pm         Presenting prizes & closing remarks

For questions or remarks contact:

Abdu Zaghlol

zagh3460@mylaurier.ca

(519) 212-3647